Who We Are

Founded in 1985 by Mike and Jack Maralian, chiccaba began as a boutique jewelry store in Westlake, California. What started as a single location quickly earned a reputation as “the premier destination for luxury watches and fine jewelry in the Valley.”

As the brand grew, chiccaba expanded into new locations, introducing world-renowned watchmakers and high-end jewelry collections. With every step, the family business stayed true to its founding vision: to combine exceptional quality, personal service, and timeless design.

Today, chiccaba proudly operates multiple locations across California, offering one of the largest selections of luxury Swiss timepieces, fine jewelry, and exclusive designer brands. Our mission is to bring unmatched elegance, craftsmanship, and value to every client we serve—whether in California or across the world.

Our Journey

1985 – First boutique opened in Westlake, California.

1990s – Expansion to Sherman Oaks, Thousand Oaks, and Topanga Plaza.

2010 – Celebrated 25 years of excellence in jewelry and watchmaking.

Today – Serving clients worldwide with luxury collections and bespoke service.

Our Commitment

At chiccaba, our promise is simple: to deliver exceptional craftsmanship and unforgettable experiences. With Master Goldsmiths and GIA-certified Gemologists on site, we provide expert guidance, personalized service, and one of the most diverse luxury collections available.

Our philosophy is to blend modern elegance with traditional artistry, ensuring every client finds jewelry or timepieces that reflect their unique story.